Client
Company: MURPROTEC
Company type: Specialists in the diagnosis and permanent treatment of damp in homes and commercial premises.
Sector:Building construction and refurbishment
Location: Spain
Project
- Communications Strategy for Murprotec’s 25th Anniversary in Spain
- Corporate & Internal Communications
Brand Storytelling
Editorial Content
Media Relations
Event Concept Development
- Corporate & Internal Communications
The challenge
Making an Anniversary More Than a Celebration
Reaching 25 years is a milestone for any company. It can also be an opportunity to look back, recognise the people who have been part of the journey and use that legacy to keep building the brand.
Murprotec, a European company specialising in the treatment of structural damp and indoor air quality, celebrated its first 25 years in Spain in 2025.
Our challenge at Zinkup was to turn this milestone into a genuine strategic communications tool, with internal communications at its heart and an impact both inside and outside the organisation.
The strategy was built around three pillars: the people, the company’s history and its public profile.
The strategy
25 Years Told by the People who Made Them Possible
Rather than telling the anniversary story solely from a corporate perspective, we decided to put people at its centre.
That led to “25 Years, 25 Stories”, an editorial project based on interviews with people from different teams and periods in Murprotec’s history.
Their accounts helped us trace the company’s evolution from multiple perspectives, bringing together memories, experiences, milestones and anecdotes that gave its history a human face.
The interviews were published on the company blog and served two purposes. Internally, they helped strengthen employees’ sense of belonging and recognise the teams’ contributions. Externally, they showed a company built over 25 years by the people who are part of it.
The result was a living record of the company that turned Murprotec’s past into brand content.
A Gala with a Story Behind it
A Concept, Narrative and Content to Celebrate 25 years
Murprotec chose Tenerife to bring its people together and celebrate the company’s 25 years in Spain. The challenge was to make the gala more than a succession of speeches and awards: it needed a story of its own that would hold the audience’s attention from beginning to end.
At Zinkup, we developed the concept for the awards ceremony, defining the approach and narrative thread that would connect the different honours. The theme was Murprotec Spain: A Story Worthy of the Big Screen.
We wrote the gala script, reviewed the running order and coordinated the participation of the people presenting each award. We also worked on the opening speech so that the celebration conveyed the messages and values of the anniversary from the outset.
The narrative also extended to the video content. At Zinkup, we wrote the script for the special 25th anniversary video and developed its timeline, gathering, selecting and organising the key milestones for an audiovisual journey through Murprotec’s history in Spain.
In this way, the gala, awards, speeches and video content all became part of one narrative, turning the celebration into a cohesive and distinctive internal communications experience.
Taking the Anniversary to the Media
A 16-page special supplement in La Razón
The strategy also needed to give Murprotec’s 25 years a profile beyond the organisation.
To achieve this, we coordinated a 16-page special supplement in the newspaper La Razón, designed to tell the company’s story through editorial content.
Features, interviews and other articles traced Murprotec’s development in Spain, explained how the sector had changed and highlighted the expertise the company had gained over two and a half decades.
The anniversary thus moved beyond internal communications into a national newspaper, extending its reach and strengthening the brand’s profile and visibility.
The result
Turning a Celebration into a Communications Asset
The Zinkup strategy extended the anniversary well beyond a single date. The Tenerife event created a shared experience for the teams. “25 Years, 25 Stories” turned the company’s memories into lasting corporate content. And the La Razón supplement brought its story to a national audience.
The project helped strengthen employees’ sense of pride and belonging, humanise the brand, create original content, preserve the company’s history and raise the anniversary’s profile in the media.
Above all, it brought everyone together around a simple idea: Murprotec’s first 25 years in Spain could not be explained through figures alone. The story had to be told through the people who made it possible.
An anniversary can be just a celebration. It can also be an opportunity to build culture, content, reputation and brand positioning. For Murprotec’s 25th anniversary, we connected all four through one story.
Companies have anniversaries. Brands have stories worth telling.
Would you like to turn your company’s next milestone into an opportunity to strengthen your brand?
At Zinkup, we can help you shape it with a communications strategy that connects with your team and your audience.