Company: Future Motors Iberia
Type of company: Energy efficiency solutions focused on electric motors
Sector: Energy & Industry
Location: Madrid (para España y Portugal)
Future Motors Iberia transforms operational energy efficiency through its intelligent electric motors. Their solution enables savings of up to 60% in ventilation systems and industrial processes. Zinkup focused on designing and executing their PR and press office strategy, generating content and visibility in specialized media.Through a tailored content strategy, Zinkup designed the path to position a leading brand in the energy sector.
Our main objective was to unlock the full communication potential of Future Motors in the media, evolving its perception from an HVAC hardware provider to an essential strategic partner for decarbonization and energy efficiency in large-scale industry.
Future Motors needed a narrative that went beyond immediate cost savings. The challenge was not only to communicate a complex innovation (switched reluctance motors), but also to penetrate the energy sector, a market traditionally characterized by risk aversion.
The market perceived a “hardware supplier,” but Zinkup identified the potential of an “essential energy efficiency partner.” Our mission was to distill this complexity into a narrative centered on operational profitability and regulatory leadership, capturing the attention of the ecosystem, engaging energy decision-makers, and presenting this technology as a direct response to European Union requirements and the EPBD Directive.
At Zinkup, we designed a communication roadmap based on technical authority and social proof. We did not want to talk only about technology, but about real, audited impact. To achieve this, we implemented:
Thanks to this sustained PR strategy, Future Motors Iberia has strengthened its visibility as a benchmark player in intelligent motors for industry in Spain. Continuous engagement and specialized media elevated the company’s industry standing, reinforced trust among major accounts, and shortened decision-making cycles.
Market Validation: The widespread communication of 85% revenue growth in 2025 reinforced confidence among large industrial accounts.
Brand Authority: Recurring press presence allows the sales team to begin meetings with an already established reputation, accelerating decision cycles.
Tangible Environmental Impact: We helped make this concept concrete by highlighting that, thanks to Future Motors, more than 3,000 tons of CO₂ emissions are avoided annually, transforming technical figures into corporate sustainability milestones.
Structural Growth: We supported internal and external communication of a 77% workforce expansion over the past year, projecting the image of a company in full growth phase.
This success story in message creation and media communication for Future Motors demonstrates the importance of strategic, proactive, and creative communication toward key industry media in order to stand out in an increasingly saturated information landscape. A clear reflection of the Zinkup philosophy: transforming technical challenges into a compelling business narrative.
Through a strong collaboration, Future Motors has consolidated its position as a national benchmark in Energy, Energy Efficiency, B2B Industry, Corporate Social Responsibility, and sector associations. Continuous engagement has increased its visibility among potential clients and key stakeholders, positioning it as a national reference. From key message development to ongoing media relations, spokesperson advisory, and partnership management, Zinkup is the ideal partner to unify Future Motors’ sector-specific communication needs.
“Our experience working with Zinkup has undoubtedly been very positive. Their ongoing communication service has been essential in achieving greater visibility and strengthening our presence, both in specialist energy media and in the general press. All of this has resulted in a notable increase in our brand positioning. I would like to highlight the friendly and fully personalised service provided by their team, who have demonstrated a great ability to understand our needs from the outset and adapt to them. For us, Zinkup is an essential strategic partner in our communication strategy.”
Ignacio Osorio
Managing Director at Future Motors Iberia
