Client
Empresa: Ekona
Type: Socioeconomic research and analysis services
Sector: Economy, public innovation, and ecosocial transformation
Location: Barcelona
Project
- Advisory services in marketing and communication for innovative products and services
The challenge
Ekona is a consulting cooperative that delivers accurate, research-based analysis and insights into socioeconomic structures and disruptive methods that drive ecosocial transitions. Combining consultancy and research, it supports public administrations, institutions, social organizations, and think tanks in developing fairer, more sustainable, and transformative economic models.
As part of its innovation lab activity, Ekona decided to launch a new line of standardized products (reports, articles, studies, and methodologies) to complement its custom consulting services. To bring this new business line to market with confidence, the company reached out to Zinkup for expert marketing and communication advisory tailored to the innovative nature of these new offerings.
Zinkup, a specialist in communication and marketing for startups and innovative projects, understands the needs of early-stage initiatives and offers advisory services based on experience and best practices from over 100 entrepreneurial projects.
Our solution: advisory for innovative projects
At Zinkup, we provided Ekona with a specialized advisory service focused on supporting the launch of new products. This included strategic consulting sessions and a customized, actionable guide. Our approach aims to deliver high value, helping entrepreneurs in key decision-making and offering expert, personalized guidance throughout the launch process.
The marketing and communication advisory for Ekona included:
- Initial information gathering on clients, services, and business goals
- Clarification of products, target audiences, and key messages
- Recommendations for digital presence: website, social media, analytics, etc.
- A phased action plan with timeline and required resources
- Detailed suggestions for launching, promoting, and selling each product
- Guidance on digital tools and communication channels
- Proposals for media outreach, content strategy, and infographics
The final report, designed as a practical guide, served as a roadmap for the launch and communication of the new business line.
Results
Thanks to the advisory received, Ekona established a strong foundation for launching its new products with a clear, segmented, and results-driven approach. The team also gained tools, processes, and knowledge to manage their digital communication more efficiently.